Website development is becoming easier, including using various website designers. Today it is much more difficult to convince even the technologically illiterate business owner that he should not try to create a website by his own.
Unfortunately, the growth of site designers is not the only reason that potential customers do not want to work with web designers. In this article we will explain the most common reasons why customers refuse to use the services of developers and provide optimal solutions.
1. “I do not need a site. I have a Facebook / Linkedin / Google+ page »
Explain that although social networks are really necessary these days, nothing can replace a full-fledged website. Trying to compensate for a site using social networks is like figuring out how to change resume on LinkedIn. After all, а resume and а Linkedin profile are completely different things that work perfectly in tandem, but are not able to replace each other.
Using a website, a business controls the narrative of its story. In addition, the business should not compete with surrounding links, advertisements and references to other companies. A website is their personal space for announcing to the world wide web: “That’s what we do!”
In addition, websites can do what social networks and the Google My Business page cannot do: for example, accept reservations and appointments; or sell membership, digital downloads, and physical products; or actively target specific keywords for ranking in search results.
A website is a powerful tool without which they cannot build their business.
2. “I’m worried that your team is too small / you are not experienced enough”
It’s hard to argue if you just started, and you don’t have a huge portfolio to boast of. Therefore, first take care of creating a professional resume and portfolio for social networks. https://lpws.pro/how-to-write-a-linkedin-summary-10-linkedin-summary-examples/ – also use these useful tips for optimizing your LD profile.
If you have a process, documentation, and a professional project management system, demonstrate all this through a screen sharing session. If you show the client how you manage your work, you can leave all doubts about this level of transparency.
3. “I do not need a designer, I intend to make the site on my own”
Faced with such an excuse, just explain that cheap platforms for creating sites are well suited for small personal sites and enterprises that do not plan to grow and develop.
For something more, however, they need a reliable content management system and a professional designer to create a website that does everything they need and at the same time meets tomorrow’s requirements. None of these tasks can be accomplished by someone with an expert level of knowledge of web design.
4. “I have a website / web designer”
If you hear this excuse, then you have difficulties. In this case, the following options are available:
a) You did not search to see if the client has a website, which indicates a lack of planning skills.
b) You knew that the client has a website, but you could not immediately explain: “I recently came across your website and realized that it has serious problems with A, B and C”.
Decision makers have no time. If you are not ready to get down to business and explain why you approached them with the idea of a new and improved website, they will be happy to find any excuse for you to leave.
5. “We cannot afford it”
If you named your price and received such a refusal, there are several options.
Potential customer either:
a) Actually does not have a budget for this at the moment.
(If so, thank him for his time and plan next steps in a few months.)
b) Does not see the value in what you offer
(If you cannot clearly confirm the value of the website you created, do not waste time arguing or reducing the price. Just leave. Then update your offer to make sure that you properly explain the value of the website)
c) He is a profit hunter
(All that this potential client wants is to make a website cheap. He does not care about quality, so you should leave him alone).
6. “Another designer said that he could create a site that appears on the first page of Google in 30 days”
No matter how illogical their arguments may be or what kind of impossible promises your competitors can make, do not argue with the statement. Instead, try to refute this argument by presenting a reality that you can talk about: “Although your site may not be in first place on day 30, we can increase the number of potential customers by 15% over the same period.”